Manikchand Oxyrich SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1705
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SWOT Analysis of Manikchand Oxyrich with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manikchand Oxyrich

Parent Company

Manikchand Group

Category

Drinking Water

Sector

Food and Beverages

Tagline/ Slogan

Josh Jagaaye... Phurti Laaye

USP

300% more oxygen in water

STP

Segment

Young consumers of the age group 20-35 years

Target Group

Educated middle class

Positioning

Purest and the healthiest form of water

SWOT Analysis

Strengths

1.It is the only bottled water in India with ISO 22000:2005- the world’s most stringent safety standard in food safety chain.

2.It has the most modern and sophisticated infrastructurefor packaging.

3.The water is purified using multi-stage purification using reverse osmosis, ultraviolet disinfection, reverse osmosis, etc.

4.It has the patented technology for providing 300% more oxygen.

Weaknesses

1.Differentiating between the brands is difficulthence high brand switching

2. Limited market share

Opportunities

1.Excellent manufacturing network across India to have better distribution

2.Increas its presence in the international market

3. Target 5-star restaurants and high end caterers to increase business

4. Offer it as a product for tourists

Threat

1.Claims that Oxyrich does not contain 300% more oxygen than

normal drinking water

2.Differentiating between the brands is difficult

3.Many substitutes like juices, soft drinks, etc. are available to quench thirst

Competition

Competitors

1.Bisleri

2.Kinley

3.Aquafina

4.Bailey



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