Priyagold Italiano Cookies SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1073

SWOT Analysis of Priyagold Italiano Cookies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Italiano Cookies

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Premium quality Italian cookies from an established player



Cookies segment - Premium

Target Group

Kids,Youngsters14-30,Higher income families


Super premium Italian cookies

SWOT Analysis


1. Good quality ingredients ensuring maintenance of the quality perception amongst consumers

2.Available in different flavors and sizes to cater to different requirements

3.Attractive packaging strengthens the up market brand image

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution


1. Limited market share

2. Brand loyalty low due to many players


1. Can enhance sales through much smaller packs at competitive prices

2.Opportunity to improve sales through usage of high end ingredients that might help in proper positioning of the product as super premium

3.Can focus on distribution channels that cater to up market


1. Severe competition from international players in the Indian market

2.Limits the ability to expand through exports on account of presence of already established international giants

3.Though its targeted at the super premium consumer, the very high price may dissuade the traditional snack consumer from testing it



1.Cookie Man products

2.Fortune Cookies

3.Unibic Cookies



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