Priyagold Italiano Cookies SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1144
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SWOT Analysis of Priyagold Italiano Cookies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Italiano Cookies

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Premium quality Italian cookies from an established player

STP

Segment

Cookies segment - Premium

Target Group

Kids,Youngsters14-30,Higher income families

Positioning

Super premium Italian cookies

SWOT Analysis

Strengths

1. Good quality ingredients ensuring maintenance of the quality perception amongst consumers

2.Available in different flavors and sizes to cater to different requirements

3.Attractive packaging strengthens the up market brand image

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution

Weaknesses

1. Limited market share

2. Brand loyalty low due to many players

Opportunities

1. Can enhance sales through much smaller packs at competitive prices

2.Opportunity to improve sales through usage of high end ingredients that might help in proper positioning of the product as super premium

3.Can focus on distribution channels that cater to up market

Threats

1. Severe competition from international players in the Indian market

2.Limits the ability to expand through exports on account of presence of already established international giants

3.Though its targeted at the super premium consumer, the very high price may dissuade the traditional snack consumer from testing it

Competition

Competitors

1.Cookie Man products

2.Fortune Cookies

3.Unibic Cookies

4.Oreo



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