Priyagold Cheezbit SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 637

SWOT Analysis of Priyagold Cheezbit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Cheezbit

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan

Unlimited Swaad


Attractive packaging and brand image



Cheese snack

Target Group

Teens,Youngsters19-35,Middle income category,Urban


Cheese snack for middle income category

SWOT Analysis


1. Attractive packaging in international formats

2.Available at different sizes and price points to cater to a wider customer base

3.Good brand recall on account of the strong image of Priyagold products

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution


1. Product availability is not up to the mark as compared to other Priyagold products

2.Not much product differentiation when compared to competing products


1. Opportunity to enhance sales by strengthening the existing direct (internet) channel selling of the 180g jar

2.Brand recall can be enhanced by further strengthening the advertising campaigns


1. Increased competition from existing and new players in the cheese snack segment

2.Increased threat from private label players who are able to offer similar tasting product at a lesser price

3. Less presence in South and East regions of India leading to emergence of several regional players



1.Private label products


3.Cheese balls


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.