Priyagold Cheezbit SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 651
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SWOT Analysis of Priyagold Cheezbit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Cheezbit

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

Unlimited Swaad

USP

Attractive packaging and brand image

STP

Segment

Cheese snack

Target Group

Teens,Youngsters19-35,Middle income category,Urban

Positioning

Cheese snack for middle income category

SWOT Analysis

Strengths

1. Attractive packaging in international formats

2.Available at different sizes and price points to cater to a wider customer base

3.Good brand recall on account of the strong image of Priyagold products

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution

Weaknesses

1. Product availability is not up to the mark as compared to other Priyagold products

2.Not much product differentiation when compared to competing products

Opportunities

1. Opportunity to enhance sales by strengthening the existing direct (internet) channel selling of the 180g jar

2.Brand recall can be enhanced by further strengthening the advertising campaigns

Threats

1. Increased competition from existing and new players in the cheese snack segment

2.Increased threat from private label players who are able to offer similar tasting product at a lesser price

3. Less presence in South and East regions of India leading to emergence of several regional players

Competition

Competitors

1.Private label products

2.Velveeta

3.Cheese balls



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