Priyagold GlucoseV SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 908

SWOT Analysis of Priyagold GlucoseV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold GlucoseV

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Low priced branded quality biscuits



Lower (non-premium) segment -  glucose biscuit

Target Group

Rural,youngsters , lower income segments


Low priced glucose biscuits for the masses

SWOT Analysis


1. Enhanced brand visibility on account of setting up of food kiosks across railway stations in India

2.Powerful brand recall for Priyagold products among consumers

3.Good distribution capabilities across India

4.Low priced offerings attracts bottom of the pyramid consumers

5. Print ads means good visibility for the brand

6. Available at grocery and retail outlets owing to good distribution


1. Reduced shelf space on account of increased penetration by competitors and ever increasing SKU’s

2.Limited market share owing to many players


1. Opportunity to enhance sales by carrying out promotion of gift packs during festive season

2.Opportunity to streamline operations and production using advanced technology as done by many of its competitors

3.Can focus more on glucose line of biscuits which has high demand in rural areas


1. Increased consumer complaints in the past may erode brand image

2.Less presence in South and East regions of India leading to emergence of several regional players which makes penetration in these regions increasingly difficult



1.ParleG biscuits

2.Sunfeast biscuits

3.Britannia biscuits


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