Priyagold GlucoseV SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 960
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SWOT Analysis of Priyagold GlucoseV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold GlucoseV

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Low priced branded quality biscuits

STP

Segment

Lower (non-premium) segment -  glucose biscuit

Target Group

Rural,youngsters , lower income segments

Positioning

Low priced glucose biscuits for the masses

SWOT Analysis

Strengths

1. Enhanced brand visibility on account of setting up of food kiosks across railway stations in India

2.Powerful brand recall for Priyagold products among consumers

3.Good distribution capabilities across India

4.Low priced offerings attracts bottom of the pyramid consumers

5. Print ads means good visibility for the brand

6. Available at grocery and retail outlets owing to good distribution

Weaknesses

1. Reduced shelf space on account of increased penetration by competitors and ever increasing SKU’s

2.Limited market share owing to many players

Opportunities

1. Opportunity to enhance sales by carrying out promotion of gift packs during festive season

2.Opportunity to streamline operations and production using advanced technology as done by many of its competitors

3.Can focus more on glucose line of biscuits which has high demand in rural areas

Threats

1. Increased consumer complaints in the past may erode brand image

2.Less presence in South and East regions of India leading to emergence of several regional players which makes penetration in these regions increasingly difficult

Competition

Competitors

1.ParleG biscuits

2.Sunfeast biscuits

3.Britannia biscuits



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