Sampoorn SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1556

SWOT Analysis of Sampoorn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SM Foods, VFSL




Food and Beverage

Tagline/ Slogan



Packaged and branded Indian pickles,pappads and spices



Non-home made food complements such as pickles,pappads,spice

Target Group

Quality and hygiene conscious home makers


Branded,high quality products with localized taste

SWOT Analysis


1. Branded products in a highly unbranded product market signifies a perception of quality and hygiene

2.Attractive and convenient packaging

3.Flavor variant depends on the region and provides opportunity to suit the local taste

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution


1. Cannot match price of unbranded pickles and pappads

2.Distribution and shelf space are a big concern for Sampoorn on account of flooding of the market with unbranded products

3.Difficult to improve sales due to advertising on account of certain products having less consumer involvement


1. Immense export opportunity targeting the Indian population abroad

2.Opportunity to tie up with new trade partners such as restaurants and canteens to improve market penetration

3.Increase product line with associated products such as masala for cooking non-vegetarian products


1. Increased competition in the branded pickle segment by local regional players

2.Attractive tax benefits provided for SME and NGO’s that include local manufacturers who produce pickles and pappads



1.Catch Pickles

2.Shakti Masala Products

3.Aachi Masala Products


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.