Peppy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 988
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SWOT Analysis of Peppy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peppy

Parent Company

SM Foods, VFSL

Category

Snacks

Sector

Food and Beverage

Tagline/ Slogan

More crunch…more punch

USP

Early mover in the Indian cheese snack category

STP

Segment

On the go tomato discs snacking segment

Target Group

Kids, Teens in the lower middle income families

Positioning

Crispy snack food with an Indian taste

SWOT Analysis

Strengths

1. Wide variety available in terms of flavors, packaging

2.Attractive pricing (starting from INR 3) helps attract the lower income consumers

3.Significant brand recall value from consumers who have tasted the product at least once

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution

Weaknesses

1.  Distribution challenges faced in rural areas

2.Lesser visibility in retail stores on account of above stated shelf space challenges

Opportunities

1. The clear shift from unorganized snack products to organized snack in India provides immense opportunity for SM Foods to capitalize upon

2. Opportunity to improve sales using better advertising  campaigns, as the present advertising budget is quite less compared to competitors

3.SM Foods can increase market share by using promotional campaigns such as reward points(which can be exchanged for free products) for purchasing a certain number of products in a certain time frame

Threats

1. Increased quality problems and consumer complaints may damage brand image

2.Increased competition from new international players  in Indian market may lead to reduced demand

3.Similar tasting products of SM Foods may cannibalize the sales of Peppy

Competition

Competitors

1.Lays

2.Cheezbit

3.Cheetos



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