Burger King SWOT Analysis, USP & Competitors

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SWOT Analysis of Burger King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burger King

Parent Company

Restaurant Brands International

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Where kids are King; Chicken the way you like it

USP

Burger King has a lot of burger varieties at affordable prices

Burger King STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

The best in burgers

Burger King SWOT Analysis

Strengths

1. Burger King is a hugely popular brand name and high brand loyalty

2. Burger King serves a lot of burgers that is typically not available in other fast food restaurant.

3. Product differentiation with large size

4. Growth model not very capital intensive and hence can grow rapidly

5. Strong brand equity in fast food has made Burger King a popular brand

6. More than 30000+ people are employed with the brand

7. Burger King is present at more than 15000 locations in more than 100 countries

Weaknesses

1. High fat and high calorie food not good for health conscious people

2. Intense competition means limited market share growth for Burger King

Opportunities

1. Expanding home delivery can really boost Burger King's sales

2. Open new branches and outlets at new locations

3. Advertise more and give discounts to capture new market

4. Product improvement, tailoring it as per tastes of people around the world can boost Burger King's business worldwide

Threats

1. Threat from other eating joints/restaurants, which can impact Burger King's market share

2. Health concerns among general public regarding fast food

3. Food costs are rising higher than standard inflation

Competition

Competitors

1.KFC

2.Pizza Hut

3.Domino's

4.McDonald's

5.Subway

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza


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