Burger King SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 24339
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SWOT Analysis of Burger King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burger King

Parent Company

Burger King

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Where kids are King; Chicken the way you like it

USP

Lot of burger varieties

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

The best in burgers

SWOT Analysis

Strengths

1.Huge popular brand name and high brand loyalty

2. Burger King serves a lot of burgers that is typically not available in other fast food restaurant.

3. Product differentiation with large size.

4. Growth model not very capital intensive.

5. Strong brand equity in fast food.

Weaknesses

1.High fat and high calorie food not good for health conscious people 2.Franchise management

3. Burger King does not advertise their products like their competitors

4. Lesser international appeal.

Opportunities

1.Introduce home delivery

2. Open new branches and outlets.

3. Advertise more.

4. Product improvement, tailoring it as per tastes of people around the world.

Threats

1.Threat from other eating joints/restaurants

2. Health concerns among general public.

3. Food costs are rising higher than standard inflation

Competition

Competitors

1.KFC

2.Pizza Hut

3.Dominoes

4.McDonald's

5.Subway

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza



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