Arcuttipore Tea Co Ltd SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 1238
SWOT Analysis of Arcuttipore Tea Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Arcuttipore Tea Co Ltd
Arcuttipore Tea Co Ltd.
Food and Beverages
More than a century old company
People looking to have excellent quality tea
Middle and upper class
Promise of quality in tea
1. More than 140 years old, hence well established 2. Good quality black CTC tea 3. Moder manufacturing facilities for tea
4. The Company has also undertaken massive Teak Plantation in its garden which is more than 15 years of age. Teak produces very high priced timber which the company foresees to give huge returns in times to come.
5. Strength in developing personalized customer relationships.
1.It is labour intensive industry and has associated issues like unorganized nature of small growers. 2.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations
1.Good awareness level world over as to the health attributes of tea leading to growing demand for good
quality teas and specialty teas 2.Narrowing down of the gap between supply and demand due to increased growth rate of
consumption in the major producing countries. 3. Now entering into lucrative rubber plantation business
1. Threat due to erratic climate and undistributed rains 2.Better developed packaging and bagging capacity of Sri Lanka. 3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.
1.Tata Global beverage 2.Warren tea 3.Dhunseri Petro & Tea
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