Arcuttipore Tea Co Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 970
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SWOT Analysis of Arcuttipore Tea Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arcuttipore Tea Co Ltd

Parent Company

Arcuttipore Tea Co Ltd.

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

More than a century old company

STP

Segment

People looking to have excellent quality tea

Target Group

Middle and upper class

Positioning

Promise of quality in tea

SWOT Analysis

Strengths

1. More than 140 years old, hence well established
2. Good quality black CTC tea
3. Moder manufacturing facilities for tea

4. The Company has also undertaken massive Teak Plantation in its garden which is more than 15 years of age. Teak produces very high priced timber which the company foresees to give huge returns in times to come.

5. Strength in developing personalized customer relationships.

Weaknesses

1.It is labour intensive industry and has associated issues like unorganized nature of small growers.
2.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations

Opportunities

1.Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
2.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.   
3. Now entering into lucrative rubber plantation business

Threats

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Competition

Competitors

1.Tata Global beverage
2.Warren tea
3.Dhunseri Petro & Tea



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