Longview Tea Company SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 637
SWOT Analysis of Longview Tea Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Longview Tea Company Ltd
Food and Beverages
Excellent quality tea from the tea estates of assam
People looking to have high quality tea
Middle and upper class
1. Known for quality
2. Strong production base
3.Focus on growth by acquiring new tea estates
4. Wide operations and processes for best quality tea
1.Limited brand recall and operations compared to leading players 2.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations. 4.High cost of production mainly due to low productivity, high energy cost and high social cost burden.
1.Good awareness level world over as to the health attributes of tea leading to growing demand for good
quality teas and specialty teas 2.Narrowing down of the gap between supply and demand due to increased growth rate of
consumption in the major producing countries. 3.Opportunity in terms of diversifying into other businesses for eg. Warren Steel Ltd.
1. Threat due to erratic climate and undistributed rains 2.Better developed packaging and bagging capacity of Sri Lanka. 3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.
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