Longview Tea Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 651
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SWOT Analysis of Longview Tea Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Longview Tea Company Ltd

Parent Company

Deepak group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Excellent quality tea from the tea estates of assam

STP

Segment

People looking to have high quality tea

Target Group

Middle and upper class

Positioning

Quality tea

SWOT Analysis

Strengths

1. Known for quality

2. Strong production base

3.Focus on growth by acquiring new tea estates

4. Wide operations and processes for best quality tea

Weaknesses

1.Limited brand recall and operations compared to leading players
2.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations.
4.High cost of production mainly due to low productivity, high energy cost and high social cost burden.

Opportunities

1.Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
2.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.   
3.Opportunity in terms of diversifying into other businesses for eg. Warren Steel Ltd.

Threats

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Competition

Competitors

1.Tata Global beverage
2.Arcuttipore tea Co Ltd
3.Dhunseri Tea



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