SWOT Analysis of Warren Tea Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Warren Tea Ltd
Food and beverages
Cup of quality tea, trusted for its quality
People looking to have high quality tea
Middle and upper class
Cup of quality tea
1. The Warrens group has been involved in tea production for over a century 2. Exports its products to the United Kingdom, Germany, Ireland, North America, Pakistan, Iran, and the Middle East. 3. Trusted and known for its rare quality
4. Its estates are widely regarded as well maintained and the crop as among the best in Assam.
1.Highly fragmented market in India 2.It is labour intensive industry and has associated issues like unorganized nature of small growers. 3.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations
1.Good awareness level world over as to the health attributes of tea leading to growing demand for good
quality teas and specialty teas 2.Narrowing down of the gap between supply and demand due to increased growth rate of
consumption in the major producing countries. 3.Opportunity in terms of diversifying into other businesses for eg. Warren Steel Ltd.
1. Threat due to erratic climate and undistributed rains 2.Better developed packaging and bagging capacity of Sri Lanka. 3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.
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