AVT Natural Products SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1867
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SWOT Analysis of AVT Natural Products with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AVT Natural Products

Parent Company

AVT Natural Products

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Premium quality spices

Product Portfolio

Products

Marigold Oleoresins

Spice Oleoresins and Essential Oils

Value Added Tea

STP

Segment

Food processing segment

Target Group

Agro-food companies, pharmaceutical companies

Positioning

High quality marigold and spices extracts

SWOT Analysis

Strengths

1.Strategically located in Cochin-spice capital of world

2. AVT Natural has  advantage of proximity to the source of raw material and logistic advantage of  import, export facilities owing to the sea, air and rail transport modes being within its reach

3.Highest level of efficiency, traceability, food safety and quality in the supply chain through Contract Farming

4. Listed in Forbes top 200 SMEs

5.High brand recall

Weaknesses

1.Raw material comes from contract farming; so risk of depending on others

2. Raw material has to depend on vagaries of nature

3.Experiences seasonality in sales

4.Highly labour intensive

5.Low barriers to entry

Opportunities

1.Increase its presence in domestic  market

2.Strengths in supply chain can be replicated for other crops

Threats

1. Exchange rate fluctuations

2.Increase on export duty

3.Reduced demand from poultry pigmentors

4.Increased use of artificial colouring agents

Competition

Competitors

1.Synthite

2.Plant Lipids

3.Kancore



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