CCL Products India Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1337
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SWOT Analysis of CCL Products India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CCL Products (India) Ltd.

Parent Company

CCL Products (India) Ltd.

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Excellent aroma and flavour ensuring a superior product

STP

Segment

People preferring Instant coffee mostly in international market

Target Group

Cafes selling coffee via vending machines, restaurants, people working in corporate

Positioning

One STOP shop for all instant coffee requirements

SWOT Analysis

Strengths

1.India’s instant coffee king

2.Coffee is prepared from high quality Arabica and Robusta coffee beans

3.They manufacture Soluble Instant Spray Dried Coffee Powder, Spray Dried Agglomerated / Granulated Coffee, Freeze Dried Coffee, as well as Freeze Concentrated Liquid Coffee providing huge variety

4.Has tie-ups with local suppliers and distributors in foreign countries

5.CCL is well known internationally in the instant coffee industry as a processor and supplier to over 30

countries of a wide range of coffees of various grades / qualities.

Weaknesses

1.Lot of competition

2.Fluctuation in prices of coffee

3.Being in a capital intensive industry, initial high costs create issues while expanding in other nations

Opportunities

1.Increase its presence in domestic market especially in South India

2.Create awareness among Indians about their quality

3.Increase in global demand for coffee

Threats

1.Being an export oriented unit, fluctuations in foreign exchange

2.Domestic players entering international market

Competition

Competitors

1.Bru

2.Nescafe

3.Maxwell House

4.Tata Coffee



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