Ravalgaon Cherry SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 655
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SWOT Analysis of Ravalgaon Cherry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravalgaon Cherry

Parent Company

Ravalgaon

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Candies with different colours

STP

Segment

Anyone who likes candies

Target Group

People from all ages from lower and middle class

Positioning

Fruit candies available in different flavours

SWOT Analysis

Strengths

1.Made using pure fruit extracts

2.Strong connect with the consumers

3.Proclivity of Indians towards sweets

4.Cannot be imitated by competitors

5.Low priced product available in different packages

Weaknesses

1.50% of confectionary market is occupied by unorganised sector

2. Low market share and brand recall

3.Decreasing sales in urban areas

Opportunities

1.Improve the distribution network to penetrate the market

2.Increase sales in urban areas

3.Leverage its loyal fan following due to consistency to increase sales

Threat

1.People preferring chocolates

2.Foreign players entering the market

3.People considering candies bad for teeth

Competition

Competitors

1.Poppins

2.Alpenliebe

3.Melody

4.Polo

5.Coffee Bite



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