Ravalgaon Pan Pasand SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1597
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SWOT Analysis of Ravalgaon Pan Pasand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravalgaon Pan Pasand

Parent Company

Ravalgaon

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

Pan ka swad gazab ki mithaas

USP

Robust flavour of ‘pan’ with minty finish

STP

Segment

Anyone who wants to have candy

Target Group

People of all ages from lower and upper class

Positioning

Sweet candy for children, mouth freshener for elders

SWOT Analysis

Strengths

1.India’s fist candy with ‘pan’ flavour

2.Strong connect with the consumers

3.Proclivity of Indians towards sweets

4.Cannot be imitated by competitors

5.Low priced product available in different packages

6. Unique product and good brand visibility through TVCs and print ads

7. Good availability at various groceries

Weaknesses

1.Intense competition from other confectionary brands means limited market share

2.Decreasing sales in urban areas

Opportunities

1.Improve the distribution network to penetrate the market

2.Increase sales in urban areas

Threat

1.People preferring chocolates

2.Foreign players entering the market

3.People considering candies bad for teeth

4.Lot of substitutes like pan masala, pass-pass, etc. available

Competition

Competitors

1. Polo

2.Poppins

3.Melody

4. Mouth freshener like Pass pass



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