Ravalgaon Mango Mood SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 922
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SWOT Analysis of Ravalgaon Mango Mood with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravalgaon Mango Mood

Parent Company

Ravalgaon

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Juicy mango candy making mango available all the year

STP

Segment

Anyone who likes mangoes

Target Group

People from all ages from lower and middle class

Positioning

Mango candy for people to enjoy

SWOT Analysis

Strengths

1.Made from real mango pulp

2.Strong connect with the consumers

3.Proclivity of Indians towards sweets

4.Cannot be imitated by competitors

5.Low priced product available in different packages

6. Good brand awareness due to TVCs

Weaknesses

1.Limited market share and low international presence

2.Decreasing sales in urban areas

Opportunities

1.Improve the distribution network to penetrate the market

2.Increase sales in urban areas

3.Introduce different variants as per different mangoes

Threat

1.People preferring chocolates

2.Foreign players entering the market

3.People considering candies bad for teeth

Competition

Competitors

1.MangoBite

2.Poppins

3.Melody

4.Polo


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