SWOT Analysis of Hatsun Milk Proucts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hatsun Milk Proucts
Hatsun Agro Products Ltd
Food and Beverages
From Cow milk and it’s purest
Made from the purest of cow milk
Food and beverages segment
People looking for excellent milk quality at affordable price
The purest of milk and its products
1. Everlasting demand due to increasing population 2. Good margins on packaged milk and milk products 3. Strong regional brand loyalty, hence a strong base to expand 4. Good amount of resources and capital for expanding and experimentation because of an established brad value
5. Strong brand with an efficient distribution system
1.Low visibility due to dominance of competitors 2.Milk products other than ice creams are not widely known
1. Flexibility of product mix. Can come up with different varieties and flavors. 2. Export potential: Competitors already exporting and seems to be the way ahead
1. With the relaxation of the FDI policy, there could be threat from foreign players 2. Would need a strong and efficient logistics and procurement system in case of expanding
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