Hatsun Milk Proucts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1534
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SWOT Analysis of Hatsun Milk Proucts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hatsun Milk Proucts

Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

From Cow milk and it’s purest

USP

Made from the purest of cow milk

STP

Segment

Food and beverages segment

Target Group

People looking for excellent milk quality at affordable price

Positioning

The purest of milk and its products

SWOT Analysis

Strengths

1. Everlasting demand due to increasing population
2. Good margins on packaged milk and milk products
3. Strong regional brand loyalty, hence a strong base to expand
4. Good amount of resources and capital for expanding and experimentation because of an established brad value

5. Strong brand with an efficient distribution system

Weaknesses

1.Low visibility due to dominance of competitors
2.Milk products other than ice creams are not widely known

Opportunities

1. Flexibility of product mix. Can come up with different varieties and flavors.
2. Export potential: Competitors already exporting and seems to be the way ahead

Threats

1. With the relaxation of the FDI policy, there could be threat from foreign players
2. Would need a strong and efficient logistics and procurement system in case of expanding

Competition

Competitors

1.Nestle
2.Amul
3. Britannia

4. Other Local players



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