Ibaco Icecream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1711
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SWOT Analysis of Ibaco Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ibaco Icecream

Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

Your Icecream Destination

USP

Make your own sundae

STP

Segment

Children and adults looking for quality ice cream

Target Group

Kids and youth who want to mix up things and make their own ice creams

Positioning

Make your own variety of icecream

SWOT Analysis

Strengths

1. Unique concept of having parlors and let people make their own sundaes/ice creams
2. Attracts kids and youth who generally enjoy making their own ice creams
3. Ample variety in terms of flavors, toppings and ice creams to choose from

4. Good quality product with variety available

Weaknesses

1. Pool of people wanting to make their own ice creams could be low hence limiting the growth
2. People maybe more interested in having instant service at the parlor

Opportunities

1.Offering other standard ice creams to tap into that market also
2. Improving distribution network and also come out with other dairy products in order to expand

Threats

1. Existing competitors with instant service
2. Lack of knowledge about different flavors to make their own icecreams

Competition

Competitors

1.Vadilal Icecream
2.Amul Icecream
3.Arun Icecream

4. Nirulas



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