SWOT Analysis of Arun Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hatsun Agro Products Ltd
Food and Beverages
Life’s Happy moments
Exclusive franchise parlors in India
Icecream for Quality conscious kids and adults
Kids and youth
Exceptional service through exclusive franchise parlors
1. Unparalleled service to customers through exclusive franchise parlors 2. More than 70 mouth-watering ice cream flavors and combinations 3. The first Indian ice cream brand to be certified ISO 9000 4. Attracting more children by offering toys along with ice creams
5. High quality products with good attractive packaging and distribution
1.Stronger competition stifling its growth 2. Brand visibility lower than other major players
1. Explore the premium segment and come up with varieties, which cater to the adult population 2. Increase the distribution network to other parts of the country
1. Other competitors also offering products at similar quality and price 2. Most people are not really brand conscious, so loyalty might be an issue
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