Arun Icecream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4316
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SWOT Analysis of Arun Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arun Icecream

Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

Life’s Happy moments

USP

Exclusive franchise parlors in India

STP

Segment

Icecream for Quality conscious kids and adults

Target Group

Kids and youth

Positioning

Exceptional service through exclusive franchise parlors

SWOT Analysis

Strengths

1. Unparalleled service to customers through exclusive franchise parlors
2. More than 70 mouth-watering ice cream flavors and combinations
3. The first Indian ice cream brand to be certified ISO 9000
4. Attracting more children by offering toys along with ice creams

5. High quality products with good attractive packaging and distribution

Weaknesses

1.Stronger competition stifling its growth
2. Brand visibility lower than other major players

Opportunities

1. Explore the premium segment and come up with varieties, which cater to the adult population
2. Increase the distribution network to other parts of the country

Threats

1. Other competitors also offering products at similar quality and price
2. Most people are not really brand conscious, so loyalty might be an issue

Competition

Competitors

1.Kwality Walls
2. Mother Dairy
3.Vadilal Icecream

4. Amul



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