SWOT Analysis of Vadilal Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food processing and products
Food and Beverages
Purely vegetarian with many options for the customers
Icecream for Quality conscious kids and adults
Kids and youth from the urban middle and upper middle class
A purely vegetarian dessert
1. It has world class manufacturing facilities providing excellent quality 2. Huge brand name locally in Gujarat providing a good base to expand 3. Has good reputation and experience for being in the industry for over 40 years 4. Huge variety in flavors of ice creams and candies
5. Good brand recall and a lot of variety to choose from
1. Less visibility and market share across the country because of major players in the industry 2.Stronger competition stifling its growth 3. Brand visibility lower than other major players
1. Improve distribution network across India and gain market share 2. Venture into other dairy products so as to compete with other brands
1. Threat from the existing competitors as well as local ice cream brands 2.Most people are not really brand conscious, so loyalty might be an issue
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