Vadilal Icecream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5299
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SWOT Analysis of Vadilal Icecream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vadilal Icecream

Parent Company

Vadilal

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

Happiness kaSwaad

USP

Purely vegetarian with many options for the customers

STP

Segment

Icecream for Quality conscious kids and adults

Target Group

Kids and youth from the urban middle and upper middle class

Positioning

A purely vegetarian dessert

SWOT Analysis

Strengths

1. It has world class manufacturing facilities providing excellent quality
2. Huge brand name locally in Gujarat providing a good base to expand
3. Has good reputation and experience for being in the industry for over 40 years
4. Huge variety in flavors of ice creams and candies

5. Good brand recall and a lot of variety to choose from

Weaknesses

1. Less visibility and market share across the country because of major players in the industry
2.Stronger competition stifling its growth
3. Brand visibility lower than other major players

Opportunities

1. Improve distribution network across India and gain market share
2. Venture into other dairy products so as to compete with other brands

Threats

1. Threat from the existing competitors as well as local ice cream brands
2.Most people are not really brand conscious, so loyalty might be an issue

Competition

Competitors

1.Kwality Walls
2.Amul
3. Mother Dairy



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