Priyagold Butterbite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1731
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SWOT Analysis of Priyagold Butterbite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Butterbite

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Quality butter biscuits at affordable prices

STP

Segment

Premium quality butter biscuits

Target Group

Middle income,high income category teen and youth population

Positioning

Premium butter biscuits

SWOT Analysis

Strengths

1. Unique and quality ingredients used

2.Available in different sizes such as 50g,100g and 230 g to cater to different segments

3.Attractive packaging (international tray style) to enhance visual appeal

4. Good distribution and availability owing to strong network of parent company

Weaknesses

1. Limited brand recall among consumers as indicated by several surveys

2.Product availability in different localities is a big question mark

Opportunities

1. Opportunity to enhance sales volume through increased usage of direct sales channel such as internet

2.Opportunity to build on existing advertisement projecting the product as family and budget friendly

3.Immense export avenues in neighboring countries such as Sri Lanka, Bangladesh and Nepal

Threats

1. Locally made butter biscuits pose the biggest threat as they are far cheaper and it takes immense effort to persuade consumers to try packaged butter biscuit

2.Packaged butter biscuits have also increased in numbers due to growing competition from ITC,Britannia etc

Competition

Competitors

1. Parle G

2. Sunfeast Butter biscuits



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