Priyagold Cheesecracker SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1230
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SWOT Analysis of Priyagold Cheesecracker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Cheesecracker

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Cheese biscuit at low price

STP

Segment

Low and Middle income category

Target Group

Price sensitive biscuit consumer segment

Positioning

Cheese based biscuit for the price conscious customer

SWOT Analysis

Strengths

1. Priced low so as to capture the price conscious segment

2.Available through online channels to reach a wider audience

3.Attractive packaging providing enhanced visual appeal

4. Good distribution and availability owing to strong network of parent company

Weaknesses

1. Low price of the product  projects a “cheap” image to upscale consumers who go for premium cheese biscuits

2. Low brand recall among consumers as indicated by various surveys

Opportunities

1. Product line extension can be made to cater to up market premium cheese biscuit segment

2.Opportunity to enhance volume growth by better trade (distribution network)relation so as to improve product availability

Threats

1. Increased cheese based biscuits released by competitors flood the market

2.Cheese based snack (not necessarily biscuits) such as wafers, chips also pose a threat because of similar taste

Competition

Competitors

1.Parle Biscuit cheese lingings

2.ITC Cheese biscuits

3.Private label cheese crackers



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