Priyagold Snacks Zigzag SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1164
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SWOT Analysis of Priyagold Snacks Zigzag with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Snacks Zigzag

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Salty biscuits with unique toppings

STP

Segment

Salt biscuit segment

Target Group

Low income,middle income – youth 16 to 35 years

Positioning

Competitively priced Salt biscuits for the family

SWOT Analysis

Strengths

1. Unique taste with different toppings available which differentiates itself from competitors

2.Attractively colored packaging enhancing visual appeal to kids

3.Offered at different sizes to caster to different requirements of consumers

4.Good distribution and availability owing to strong network of parent company

Weaknesses

1. Low brand recall among consumers

2.Poor presence in urban areas

Opportunities

1. Opportunity to enhance sales volume through internet channel online sales to throughout India

2.Promotional activities such as combo packs might enhance appeal to value conscious customers

3.Advertising campaigns can be used to rebrand so as to gain lost market share

Threats

1. Increasing competition in the salt biscuit business might erode market share

2.Failed opportunity to get associated with “teatime biscuit” association might impact the brand in the coming years

Competition

Competitors

1. Krack Jack

2. 50-50

3. Private label salty biscuits



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