Priyagold Marie Lite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1057

SWOT Analysis of Priyagold Marie Lite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Marie Lite

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Biscuit for the health conscious



Plain marie biscuit segment

Target Group

Health conscious Middle age segment


Health conscious fat free biscuit

SWOT Analysis


1. Established brand name resulting in increasing market share

2.Classified as the core product of the Priyagold biscuits, heavy spending on promotional activities has helped strengthen brand

3.Simple taste,healthy with low pricing which is attractive to segments

4.Good distribution and availability owing to strong network of parent company


1. No product differentiation

2. Brand recall is less and switching is high due to many competitors


1. Opportunity to leverage the health friendly nature by proper advertising

2.Export opportunity to South East Asia and Africa


1. Poor product differentiation might reduce brand recall and may make it yet another product

2.Unless trade relations and shelf space are improved, the visibility factor will always affect it



1. Parle Marie

2. Marie Delite

3. Sunfeast Marie


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