Indian Sucrose Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 615

SWOT Analysis of Indian Sucrose Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Sucrose Ltd

Parent Company

Indian Sucrose Ltd


Food Processing and products


Foods and Beverages

Tagline/ Slogan



One of the prominent players in the industry



Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


Leading player in the Indian sugar industry

SWOT Analysis


1. Access to market with high sugar demand (Punjab) and relatively higher sugar realization along with an elaborate sugarcane collection


2. The company acquired Cosmos Industries, Dhuri to increase its capacity to 5000 Crushing tones
3. The company has a huge range of interrelated  products including sugar, molasses, alcohol, ethanol, bagasse, electric power and

Organic manure.
4. Indian Sucrose`s carbon credit project has successfully been registered with UNFCCC. With this, the company entered into the list of few successfully registered CDM projects in India and now is eligible to accrue and sell the carbon credits


1. Over dependence on White Crystal Sugar makes the company vulnerable to price fluctuation in the Sugar industry
2. Presence only in Punjab and reluctance to make plants elsewhere increases dependence on local market
3. The capacity utilization of the plant is less then the competitors


1. Carbon credit market provides a huge opportunity to Indian Sucrose Ltd
2. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers

3. Exponential increase in Sugar consumption around the world ensures that demand of sugar would always exceed its supply


1. Profitability may be impacted as the procurement cost from the Southern states has increased on account of higher transportation costs
2. Sugar industry is very volatile as many factors including rainfall, cultivated area and transportation cost affects sugarcane prices and hence make this industry unpredictable

3. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis



1. EID Parry (India)

2. Shree Renuka Sugars Limited

3. Sakthi Sugars Limited

4. Dhampur Sugar Mills Ltd.

5. Kesar Enterprises Limited

6. Simbhaoli Sugars Limited


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.