Ivy Wine Café Bistro SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1788

SWOT Analysis of Ivy Wine Café Bistro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ivy Wine Café Bistro

Parent Company

Indage Restaurants and Leisure Ltd’




Foods and Beverages

Tagline/ Slogan

It grows on you


IVY combines the convenience of a café, the eloquence of a wine bar and eclectic cuisine of a bistro



Anyone who wants to have a quiet meal, pleasant evening drink or even coffee

Target Group

Children and youth of middle and upper middle class families


Warm and Friendly delectable mélange of café, wine bar and a bistro

SWOT Analysis


1. It has two types of restaurants catering to needs of both urban and rural customers
2. Combination of a wine bar and a bistro allows synergies of both segments to be captured
3. IVY has a huge collection of wine from across the world

4. Restaurant in Day and bar at night concept increases the profitability of the company


1.  Currently operating in only in a few cities which reduces brand visibility
2. Excessive focus on wine reduces the inflow of food lovers which hampers other items in the menu
3. Parent company IRL’s financial trouble reduces the expansion plans of IVY across Indian Market


1. Franchisee model adopted by IVY can help its expansion at a rapid pace

2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to IVY
3. Innovate with vegetarian menu items and market them as well along with Wine


1. Underdeveloped Indian Market for Wines

2. Intense competition from entry of other international player in Indian Market
3. Parent company IRL may not be able to fund the expansion plans for IVY because of its poor financial condition



1. Excellency Wine Dine

2. Greem House Wine Dine

3. The Table

4. Silver Beach Cafe


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