Parle Milk Shakti SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1797
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SWOT Analysis of Parle Milk Shakti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Milk Shakti

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Bacche bade ho gaye; Power of milk

USP

Biscuits with goodness of milk and honey

STP

Segment

Children segment

Target Group

Young growing children

Positioning

For young kids who want to be strong and smart

SWOT Analysis

Strengths

1.Low cost

2.Good advertising and visibility

3.Goodness of Milk and Honey 

4.Healthy Snack especially targeted at kids

Weaknesses

1.Many competitors in this segment

2.Storage

3.Low Brand Recall

Opportunities

1. Tie-up with schools as a part of meals

2. Untapped rural market

Threats

1. Similar biscuit categories

Competition

Competitors

1. Britannia Tiger

2. Milk Bikis

3. Treat-O



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