Parle Marie SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2017
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SWOT Analysis of Parle Marie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marie

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Baatcheet bakbak aur Parle Marie

USP

Healthy tea time biscuit with every conversation

STP

Segment

Taste and Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

Biscuit to be had when having conversations

SWOT Analysis

Strengths

1. Low cost

2. Good advertising and visibility

3. Good product quality and packaging

4. Good market position in Marie segment

5. Health oriented Digestive Option available

Weaknesses

1. Many competitors in this segment

2. Nothing unique(similar to other marie)

3. Storage

4. Low Brand Recall as compared to Britannia Marie Gold

Opportunities

1. Tie-up with corporates/hotel chains

Threats

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Competition

Competitors

1. Britannia Marie Gold

2. Priyagold Marie



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