Parle Monaco SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2666
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SWOT Analysis of Parle Monaco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monaco

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Life Namkeen Banaiye

USP

Salted biscuits

STP

Segment

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people

Positioning

Snacks for making life interesting

SWOT Analysis

Strengths

1. Low cost

2. Highly Popular

3. Good product quality and packaging

4. Preferred by health conscious people as a light snack

Weaknesses

1. Many competitors in this segment

2. Storage Issues as it quickly absorbs moisture

3. Some people find it too salty

Opportunities

1. Tie-up with schools as a part of meals

2. Untapped rural market

3. Can be positioned as Tea Time biscuits like Marie

Threats

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Competition

Competitors

1.Britannia 50 50

2.Snax

3. Bingo(for smart chips)

The table above concludes the Parle Monaco SWOT analysis along with its marketing strategy and brand parameters.

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