Sakthi Sugars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1109
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SWOT Analysis of Sakthi Sugars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sakthi Sugars

Parent Company

Sakthi Group

Category

Food Processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of the largest producers of white crystal sugar in India

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Largest producer of white crystal sugar in India

SWOT Analysis

Strengths

1. One of the largest white crystal sugar producers in India
2. Its unit in Bhavani has out beaten many records in performance.  It has several most outstanding performances i.e. achieving the lowest sugar losses, highest standards of technical efficiency and the highest mill efficiency.
3. The company has a well-diversified business. It is into industrial alcohol, soya products, power generation etc
4. Continuous R&D in sugar rich, pest resistant and high yielding sugarcane varieties.

5.  Unique business model of working with the sugarcane farmers by taking care of the farming community, providing them farm inputs, credit facilities etc.

Weaknesses

1.Demand for coal based power from electricity boards lower than last year hence plant not operating at full capacity and power sector not as profitable.
2. Volatility in sugarcane prices and limited brand awareness

Opportunities

1. Huge potential to increase the productivity of cane and sugar recovery rate by improving technology more.
2.opportunities in terms of export to new emerging markets
3.Increasing share of other products apart from sugar in its portfolio to reduce dependence on sugar

Threats

1.Cheap sugar imports are harming the sugar mills in India.
2.Fall in the sugar prices in both international and domestic markets.
3.Government is capping sugar price increases.

Competition

Competitors

1.EID parry
2.Shree Renuka Sugars
3.Triveni Engg. And Industries

4.Simbhaoli Sugars Ltd.



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