Dhampur Sugar Mills SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1695
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SWOT Analysis of Dhampur Sugar Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dhampur Sugar Mills

Parent Company

Dhampur Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Sulphurless technique of refining

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Pioneer and largest manufacturer of refined Sulphurless sugar

SWOT Analysis

Strengths

1. Good R&D capabilities-successfully introduced various technologies namely Pressure Feeders, Fiber based single tandem, Pressure Evaporation System with Falling Film Type Evaporator Bodies etc.
2. Pioneer and Largest manufacturer of refined sulphurless sugar in India
3. Highest ethanol manufacturing capacity relative to its cane crushing capacity, in the country
4. Integrated business model helps them earn higher margins due to value addition and mitigates the risk of a downturn in the sugar business.

5. Increasing geographical presence due to acquisition of sugar mills in maharashtra

Weaknesses

1.Volatility of sugarcane prices is a concern alongwith limited brand recall
2.Over dependence on White Crystal Sugar makes the company vulnerable to price fluctuation in the Sugar industry

Opportunities

1. Huge potential to increase the productivity of cane and sugar recovery rate by improving technology more.
2.Growth in domestic consumption will drive the demand for sugar.

3. International exposure and systematic branding efforts

Threats

1.Cheap sugar imports are harming the sugar mills in India
2.Fall in the sugar prices in both international and domestic markets
3.Government is capping sugar price increases

Competition

Competitors

1.Shree Renuka Sugar
2.Ugar Sugar Works
3.Ponni Sugars

4. Uttam sugar mills ltd.



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