SWOT Analysis of Dhampur Sugar Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Dhampur Sugar Mills
Food and Beverages
Sulphurless technique of refining
Industrial users of Sugar and related products
Sugar Brokers and Wholesalers
Pioneer and largest manufacturer of refined Sulphurless sugar
1. Good R&D capabilities-successfully introduced various technologies namely Pressure Feeders, Fiber based single tandem, Pressure Evaporation System with Falling Film Type Evaporator Bodies etc. 2. Pioneer and Largest manufacturer of refined sulphurless sugar in India 3. Highest ethanol manufacturing capacity relative to its cane crushing capacity, in the country 4. Integrated business model helps them earn higher margins due to value addition and mitigates the risk of a downturn in the sugar business.
5. Increasing geographical presence due to acquisition of sugar mills in maharashtra
1.Volatility of sugarcane prices is a concern alongwith limited brand recall 2.Over dependence on White Crystal Sugar makes the company vulnerable to price fluctuation in the Sugar industry
1. Huge potential to increase the productivity of cane and sugar recovery rate by improving technology more. 2.Growth in domestic consumption will drive the demand for sugar.
3. International exposure and systematic branding efforts
1.Cheap sugar imports are harming the sugar mills in India 2.Fall in the sugar prices in both international and domestic markets 3.Government is capping sugar price increases
1.Shree Renuka Sugar 2.Ugar Sugar Works 3.Ponni Sugars
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