Krackjack SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2727
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SWOT Analysis of Krackjack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KrackJack

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Sweet bhi salty bhi; Taste ka double role

USP

India's first original sweet and salted biscuit

STP

Segment

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people

Positioning

Unique dual tastes like dual personalities of individuals

SWOT Analysis

Strengths

1.Low cost

2.Innovative advertising and visibility

3.Good product quality and packaging

4.Very old and popular brand from Parle's stable

5.High brand recall

Weaknesses

1.Many competitors in this segment

2.Nothing unique

3.Storage issues due to moisture

Opportunities

1.Tie-up with schools as a part of meals

2.Untapped rural market

3.Flavours like Maska Chaska can be fruitful

Threats

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

Competition

Competitors

1.Britannia 50 50

2.Britannia 50 50 Maska Chaska


The table above concludes the Krackjack SWOT analysis along with its marketing strategy and brand parameters.

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