Parle Wafers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3928
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SWOT Analysis of Parle Wafers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wafers

Parent Company

Parle

Category

Wafers

Sector

Food Products

Tagline/ Slogan

Parle Wafers khaane ka match jitnane ka

USP

Tasty waters for the youth with huge number of flavors

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

Wafers for young superstitious people

SWOT Analysis

Strengths

1.Parle's brand backing

2.Good distribution and availability

3.Available in flavors

4.Cheaper when compared to lays

Weaknesses

1.High fat and cholesterol in potato wafers

2.Comparison to Lays in package design

3.Low Brand Recall

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Launch Unique Flavors different from the normal four

Threats

1.Threat from local substitute snacks

2.Boycott by health conscious people

Competition

Competitors

1.Lays

2.Bingo

3.Haldirams

4.Kurkure

5.Diamond Wafers

6..Local wafers



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