Empee Sugars & Chemicals SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 678
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SWOT Analysis of Empee Sugars & Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empee Sugars & Chemicals Ltd.

Parent Company

Empee Sugars & Chemicals Ltd.

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Indian Made Foreign Liquor

STP

Segment

People consuming Indian alcohol(Rum, Brandy and Whiskey)

Target Group

Different brands for different segments

Positioning

Alcohol catering to different segments

Product Portfolio

Brands

1.Victoria Rum

2.Power Rum, Brandy and Whiskey

3.Old Secret Rum

SWOT Analysis

Strengths

1.Empee distilleries hold a major market share in premium segment

2.Huge presence in South India

3.It  is an ISO 9001:2000 certified company

4.Has rum , brandy and whiskey in its portfolio thus encashing huge market potential

5. Good distribution and availability owing to distribution network

Weaknesses

1.Foreign brands coming in market means less market share

2.High taxes on alcohol and limited geographic reach

Opportunities

1.Can expand its operations in North India

2.Enter beer segment

3.Increase exports

4.Increase share in regular segment

Threats

1.Many domestic and international players entering the market

2.Stringent advertising norms

3.Increasing cost of labour

Competition

Competitors

1.Old Monk Rum

2.Teacher’s Whiskey

3.Blender’s Pride



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