Gokul Refoils and Solvent SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1740
Advertisements

SWOT Analysis of Gokul Refoils and Solvent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gokul Refoils and Solvent

Parent Company

Gokul Refoils and Solvent

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Known for quality, consistency and smell it exudes

STP

Segment

Households wanting edible oils

Target Group

Women who purchase grocery

Positioning

Gokul is positioned as a premium brand and zaika is a mass brand

Product Portfolio

Brands

1.Gokul

2.Zaika

SWOT Analysis

Strengths

1.Extensive market research on consumer taste preferences and consumer friendly packages

2.It is an ISO 22000:2005 certified company with a wide customer base spread globally

3. Its extensive marketing and distribution network helps it to reach the customers in 20 states in India

4.It produces edible oils such as Soya bean oil, Cottonseed oil, Palm oil (Palmolein), Sunflower oil, Mustard oil, Groundnut oil, Vanaspati and Industrial oils such as Castor Oil

Weaknesses

1.Limited brand recall and lessers market share

2.Limited market penetration in edible oil market

3.Low advertising and visibilty

Opportunities

1.Sharp increase in demand for branded oil

2.Huge potential in rural market

3.Increase exports

Threats

1.Large number of national and international players

2.Highly competive industry

Competition

Competitors

1. Sundrop

2. Dhara

3. Saffola

4. Fortune

5. Gemini



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.