Jay Shree Tea and Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1354

SWOT Analysis of Jay Shree Tea and Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jay Shree Tea & Industries Ltd

Parent Company

Birla Group


Food Processing


Foods and Beverages

Tagline/ Slogan

All teas of India under one roof


Tea with fresh aroma



Anyone consuming tea

Target Group

Tea consumers coming from middle class


Tea with great aroma at affordable prices

SWOT Analysis


1.Jay Shree Tea has tea gardens in all tea-producing regions of India

2.One of the biggest producer of speciality teas, and a proud member of the Specialty Tea Institute, USA

3.Huge presence in International market

4. Strong presence in the market and good reputation


1.Lot of competitionmeans limited market share

2.Brand awareness not as high as some of the popular brands

3.Highly labour intensive industry


1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement


1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular



1.Tata tea


3.Waag bakri

4. Brooke-bond Lipton


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.