Jay Shree Tea and Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1461
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SWOT Analysis of Jay Shree Tea and Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jay Shree Tea & Industries Ltd

Parent Company

Birla Group

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

All teas of India under one roof

USP

Tea with fresh aroma

STP

Segment

Anyone consuming tea

Target Group

Tea consumers coming from middle class

Positioning

Tea with great aroma at affordable prices

SWOT Analysis

Strengths

1.Jay Shree Tea has tea gardens in all tea-producing regions of India

2.One of the biggest producer of speciality teas, and a proud member of the Specialty Tea Institute, USA

3.Huge presence in International market

4. Strong presence in the market and good reputation

Weaknesses

1.Lot of competitionmeans limited market share

2.Brand awareness not as high as some of the popular brands

3.Highly labour intensive industry

Opportunities

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement

Threats

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Competition

Competitors

1.Tata tea

2.Society

3.Waag bakri

4. Brooke-bond Lipton



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