Joonktollee Tea and Industries Ltd JTIL SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 699
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SWOT Analysis of Joonktollee Tea and Industries Ltd JTIL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joonktollee Tea & Industries Ltd

Parent Company

Joonktollee Tea and Industries Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Good quality tea

STP

Segment

Anyone consuming tea

Target Group

Tea consumers coming from middle class

Positioning

Tea at affordable prices

SWOT Analysis

Strengths

1.JTIL has an experience and legacy in producing tea

2.Has different variants like orange and black tea

3.Company has one of the best Assam CTC mark in North India

4.It has ISO 22000 certification

5. Strong market reputation due to the high quality produce

Weaknesses

1.Lot of competitionmeans market share is limited

2.Highly fragmented market in India

3.Highly labour intensive industry

Opportunities

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement

Threats

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Competition

Competitors

1.Tata tea

2.Society

3.Jayshree tea

4. Brooke-bond Lipton



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