KMG Milk Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 862
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SWOT Analysis of KMG Milk Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KMG Milk Foods

Parent Company

KMG MilkFoods

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Milk Products with quality and consistency

STP

Segment

Milk and milk product consuming people

Target Group

Consumers wanting high quality milk and milk products

Positioning

International quality products

SWOT Analysis

Strengths

1.KMG is ISO 9001:2000 certified company

2.The company has ultramodern milk processing plant

3.Their milk products are exported to Middle-East and SAARC nations

4. High quality of the products and good packaging to ensure storage while warehousing and transporting

Weaknesses

1.Lot of competitionmeans limited share

2.Limited geographic reach compared to big players in the industry

Opportunities

1.Increase its presence in rural parts of India

2.Concentrate more on branding and advertisement

3.Increase it milk powder consumption as this is growing product in India

4.Increase its presence in South India

Threats

1.New national and international players entering the market

2.Strict regulations with regards to milk and milk processing companies

Competition

Competitors

1.Amul

2.Nestle

3.ADF Foods



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