Modern Dairies SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 698
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SWOT Analysis of Modern Dairies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Modern Dairies Ltd

Parent Company

Modern Dairies Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

Think Health, Think Nutrition, Think Modern Dairies

USP

Highest quality and variety in various kinds of cheese

Product Portfolio

Brands

1.Acid Casein

2.Whey Protein concentrates

3.Edible Lactose

4.Skimmed Milk Powder

5. Full Cream Milk Powder

6.Cheese

STP

Segment

Restaurants, food processing companies

Target Group

Premium restaurants and companies

Positioning

Highest quality milk-products for restaurants

SWOT Analysis

Strengths

1.Modern Dairies is prestigious  is an  ISO:9001, ISO 22000, ISO 14001 (Environment Management) and   HACCP (Food Safety), certification to its credit

2.It is strategically located at the centre of milk rich belt in Karnal, on NH1, just 136 kms from North Delhi

3.It has regular supply of milk

4. Caters to global market comprising of North America, Europe, Asia and Africa

5.Includes clients like GSK, HUL, Pizza Hut, Mother Dairies, etc.

Weaknesses

1.Presence only in North Indiawhich means less penetration

2.Increasing competitionmeans market share growth is slow

Opportunities

1.Increase its presence in other parts of India

2.Concerntrate more on branding and advertising

3.Increase its presence in domestic market

Threats

1.High dependence on international clients

2.Fluctuations on foreign exchange rate

3.Stringent quality norms in international market

Competition

Competitors

1.Kwality Dairies

2.Vadilal

3.Kohinoor Foods



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