Rail Neer SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1008
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SWOT Analysis of Rail Neer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rail Neer

Parent Company

IRTC

Category

Drinking Water

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Highest quality product

STP

Segment

People needing bottled packaged water

Target Group

Commuters travelling by Indian Railways and people entering railway premises

Positioning

Safest drinking water at cheapest price

SWOT Analysis

Strengths

1.Completely automatic plant and no manual handling of water

2.In-house production under complete control of IRCTC

3.Close proximity to consumers as the major customers are rail commuters

4.Widely available at all the stations across the Indian railway network

5. Good packaging of the bottled water

Weaknesses

1. At most places production facilities are not capable of meeting the demand

2.Presence of high quality brands like Oxyrich, Aquafina, etc. already existingmeans tough competition

Opportunities

1.Excellent manufacturing network across India to have better distribution

2.Increase its presence on metro railway stations

3. Target caterers to increase business

4. Offer it as a product for tourists

Threat

1.Claims that competition products are better

2. Differentiating between the brands is difficult

3.Many substitutes like juices, soft drinks, etc. are available to quench thirst

Competition

Competitors

1.Bisleri

2.Kinley

3.Aquafina

4.Bailey



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