Priyagold Chocogold SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1506
Advertisements

SWOT Analysis of Priyagold Chocogold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Chocogold

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

Premium Milk Choco

USP

Premium Ingredients used

STP

Segment

Chocolate bar segment

Target Group

Teen,Youngsters – female and male – middle income category

Positioning

Premium quality milk chocolate

SWOT Analysis

Strengths

1. Good taste with quality ingredients

2.Attractively priced for premium quality product

3.Good brand image perception amongst consumers

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1. Limited market share due to tremendous competition

2. Not much product differentiation as compared to competitors

3.Easliy imitable product and therefore doesn’t offer sustainable advantage to the company

Opportunities

1. Opportunity to differentiate product by introducing unique flavors

2.Opportunity to improve the number of first time users by offering introduction packs in new markets

Threats

1. Bigger established competitors have better R&D and advertising budgets allotted for competitor products

2.Competitors have better distribution capabilities and better trade relations thereby ensuring better visibility and brand awareness

Competition

Competitors

1.Dairy Milk Silk

2.Bournville



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.