Priyagold Coconut Crunch SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 954
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SWOT Analysis of Priyagold Coconut Crunch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Coconut Crunch

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Crunchy coconut taste

STP

Segment

Low priced biscuit segment

Target Group

Low and Middle Income – Children and Teen population

Positioning

Crunchy coconut based snack at cheap price

SWOT Analysis

Strengths

1.  Available in different sizes such as 72g and 144g at different price points so as to cater to a wider audience

2.Online direct channels are used for selling so as to improve availability of the product

3.Crunch coconut taste which is attractive to the target segment

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1.Limited availability and shelf space in retail chains

2.Less brand recognition and awareness among consumers

Opportunities

1. The company has to focus on improving quality during packaging so as to repair the damage to brand image

2.Opportunity to improve trade relations so as to increase shelf space and visibility

Threats

1. Foreign objects (plastic pieces) have been found in the packaging which will affect the quality image of the company

2.Poor consumer complaint redressal system has negatively impacted the product line

3.Increased number of SKU’s by competitors in the coconut biscuit category might erode market share

Competition

Competitors

1.Parle’s Coconut cookies

2.Private label Coconut based biscuits



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