Priyagold Coconut Crunch SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 916

SWOT Analysis of Priyagold Coconut Crunch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Coconut Crunch

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Crunchy coconut taste



Low priced biscuit segment

Target Group

Low and Middle Income – Children and Teen population


Crunchy coconut based snack at cheap price

SWOT Analysis


1.  Available in different sizes such as 72g and 144g at different price points so as to cater to a wider audience

2.Online direct channels are used for selling so as to improve availability of the product

3.Crunch coconut taste which is attractive to the target segment

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores


1.Limited availability and shelf space in retail chains

2.Less brand recognition and awareness among consumers


1. The company has to focus on improving quality during packaging so as to repair the damage to brand image

2.Opportunity to improve trade relations so as to increase shelf space and visibility


1. Foreign objects (plastic pieces) have been found in the packaging which will affect the quality image of the company

2.Poor consumer complaint redressal system has negatively impacted the product line

3.Increased number of SKU’s by competitors in the coconut biscuit category might erode market share



1.Parle’s Coconut cookies

2.Private label Coconut based biscuits


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