Priyagold Minty SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 641
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SWOT Analysis of Priyagold Minty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Minty

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

Khao minty bajao duniya ki ghar

USP

Unique flavor in the mint confectionary segment

STP

Segment

Mint and confectionaries

Target Group

Kids,teens and youngsters

Positioning

Mints in packs for high frequency consumption

SWOT Analysis

Strengths

1. Cool mints available in packs for heavy consumers at attractive per unit price

2.Catchy colored packaging

3. Very attractive proposition for high frequency mint consumers

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1. Available only in 100g pack and is not sold in loose, thereby resulting in restriction of customer population

2.Poor brand recall and awareness compared to bigger brands

Opportunities

1. Opportunity to increase sales by loose sales, just like Vicks or Halls

2.Opportunity to improve market share by tie-ups with Pharmacies in rural and semi urban areas

3.Good export opportunities in Africa and SE Asia

Threats

1. Not much product differentiation which may result in loss of market share

2.Increased competition from existing established players who have strong distribution capabilities

Competition

Competitors

1.Halls

2.Vicks

3.Mentos


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