Priyagold Toffito SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 753
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SWOT Analysis of Priyagold Toffito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Toffito

Parent Company

Surya Foods and Agro Ltd

Category

Confectionary

Sector

Food and Beverage

Tagline/ Slogan

Dost Ki Goli

USP

Attractive Colored choclates

STP

Segment

Children’s toffee segment

Target Group

Children and Teens – Middle Income category

Positioning

Attractive toffee for Children at competitive price

SWOT Analysis

Strengths

1.Attractively colored toffee to get the attention of kids, who are the target market

2.Attractively colored packaging

3.Significant brand building done by past advertising campaigns

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1. Price may be construed as expensive by parents who are the customers

2.Intense competition means market share is limited

Opportunities

1.Good export opportunity to other regions such as SE Asia and Africa

2.It can capitalize on the good advertising campaigns in the past to develop a stronger brand image

3.Opportunity to enhance sales through attractive competitions, small gifts aimed at kids

Threats

1.The biscuit market for children is intensively competitive with a lot many competitors coming up with new products

2.Quality problems in other Priyagold products might affect image of Toffito

Competition

Competitors

1.Cream biscuits of different national brands

2.Chocos



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