Priyagold Rock N Roll SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1109
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SWOT Analysis of Priyagold Rock N Roll with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Rock N Roll

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Colorful Wafer Sticks

STP

Segment

Cream Wafer Sticks

Target Group

Children and Teen age population – Middle Income Group

Positioning

Cream Wafer Sticks for Children

SWOT Analysis

Strengths

1.Available in 100g and 270g jar for different consumption frequency

2.Available in different flavors such as Chocolate,Vanilla and Strawberry

3.Attractive coloring of the wafer stick to attract kids’ attention

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1.Not available in lesser quantities and is only possible to get a minimum sized pack, which might turn away first time users

2.Thin wafers as a category has not had much usage and awareness among majority of the consumer market

3.Price may be considered as premium by parents who are the ultimate customers

Opportunities

1. Opportunity to build the brand using proper advertising campaigns and hence create a loyal customer base

2.Attractive offers such as bundling options will enhance first time usage

Threats

1. Quality issues in other Priyagold products might negatively impact the brand image of Rock N Roll

2.Poor response from trade partners due to low volume sales may question the very existence of the product line

Competition

Competitors

1.Magic Stix

2.Oreo Wafer Sticks

3.Private label wafer sticks



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