SWOT Analysis of Ajanta Soya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Ajanta Soya Ltd
Ajanta Soya Ltd
Food processing and products
Food and Beverages
Guaranteed Safe and Pure
People looking for a good quality and healthy edible oils
Health conscious, lower and middle class families
Building trust through quality
1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle 2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory 3. Utmost nutritional value and long shelf life 4. Good brand recall in northern part of the country under the names ‘Dhruv’ and Anchal’
1. Less visibility and market share across country compared to competitors 2.No control on raw material prices as product is agro based
1.Product line extension in foods segment 2. Increasing health consciousness among people 3. Rise in purchasing power of people
1.People moving away from oily food, by using less amount of oil 2.Low priced products pose a great threat 3.High level of competition
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