Ajanta Soya SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1599
Advertisements

SWOT Analysis of Ajanta Soya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ajanta Soya Ltd

Parent Company

Ajanta Soya Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

Parosen… EkBharosa

USP

Guaranteed Safe and Pure

STP

Segment

People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families

Positioning

Building trust through quality

SWOT Analysis

Strengths

1. Supplies loose Vanaspati to manufacturers like ITC Foods, Britannia, and Parle
2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory
3. Utmost nutritional value and long shelf life
4. Good brand recall in northern part of the country under the names ‘Dhruv’ and Anchal’

Weaknesses

1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based

Opportunities

1.Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people

Threats

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Competition

Competitors

1.Agro Tech foods
2. Mother Diary
3. Cargill India

4. Sanwaria Agro Oils Ltd.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.