SWOT Analysis of ANS Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
ANS Foods Ltd.
ANS Foods Ltd.
Food processing and products
Food and Beverages
We freeze your taste
Unprecedented customer service and reliability
Frozen Fruits and Vegetables
Businesses looking for top quality frozen foods and vegetables
Delivering unmatched quality
1. Segment is pretty much unexplored and hence can make a mark for itself 2. Has already executed projects for major companies, which gives it an edge over others 3. Use only Grade A fruits and vegetables that are sun-ripened and flash frozen within hours of harvest to lock in all the nutrients
4. Good product quality and efficient operations
1.Not a well-known industry so hard to be visible and requires a lot of marketing 2. Price and production of resources not in its hands and hence cost not under control
1. New segment to venture so can try to be the market leader 2. Could become a pioneer in the industry and try to diversify into other products
1. Non frozen fruits and vegetables in great demand and hence procurement could be a problem later 2. The technology is not in great demand right now in the country
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