ANS Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 942
Advertisements

SWOT Analysis of ANS Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ANS Foods Ltd.

Parent Company

ANS Foods Ltd.

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

We freeze your taste

USP

Unprecedented customer service and reliability

STP

Segment

Frozen Fruits and Vegetables

Target Group

Businesses looking for top quality frozen foods and vegetables

Positioning

Delivering unmatched quality

SWOT Analysis

Strengths

1. Segment is pretty much unexplored and hence can make a mark for itself
2. Has already executed projects for major companies, which gives it an edge over others
3. Use only Grade A fruits and vegetables that are sun-ripened and flash frozen within hours of harvest to lock in all the nutrients

4. Good product quality and efficient operations

Weaknesses

1.Not a well-known industry so hard to be visible and requires a lot of marketing
2. Price and production of resources not in its hands and hence cost not under control

Opportunities

1. New segment to venture so can try to be the market leader
2. Could become a pioneer in the industry and try to diversify into other products

Threats

1. Non frozen fruits and vegetables in great demand and hence procurement could be a problem later
2. The technology is not in great demand right now in the country

Competition

Competitors

1.HAK Agro Foods
2.Capricon Foods

3. Metro Frozen Fruits and Vegetables



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.