Beeyu Overseas SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 695
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SWOT Analysis of Beeyu Overseas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beeyu Overseas Ltd

Parent Company

Beeyu Overseas Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Excellent quality orthodox and CTC tea

STP

Segment

People looking to have excellent quality tea

Target Group

Middle and upper class

Positioning

Promise of quality in tea

SWOT Analysis

Strengths

1. Good quality orthodox and CTC tea
2. It is also involved in the export of tea and coffee as well as other agro based products
3. Received ISO certification in 2003, which ascertains high quality tea
4. Has clients located in countries like Russia, CIS, Ukraine, Kazakhstan, Poland

Weaknesses

1. Highly fragmented market in India
2.It is labor-intensive industry and has associated issues like unorganized nature of small growers.
3.Difficulties in introduction of mechanization of field operations due to topographical and quality limitations

Opportunities

1. Opportunity to earn income through its IT facility on the outskirts of Kolkata
2. Good awareness level world over as to the health attributes of tea leading to growing demand for good
3.Narrowing down of the gap between supply and demand due to increased growth rate ofconsumption in the major producing countries

Threats

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Competition

Competitors

1.Goodricke Group Ltd
2.Tata Global Beverages Ltd
3. Warren Tea Ltd.

4. Arcuttipore Tea Co Ltd



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