SWOT Analysis of Beeyu Overseas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Beeyu Overseas Ltd
Beeyu Overseas Ltd
Food processing and products
Food and Beverages
Excellent quality orthodox and CTC tea
People looking to have excellent quality tea
Middle and upper class
Promise of quality in tea
1. Good quality orthodox and CTC tea 2. It is also involved in the export of tea and coffee as well as other agro based products 3. Received ISO certification in 2003, which ascertains high quality tea 4. Has clients located in countries like Russia, CIS, Ukraine, Kazakhstan, Poland
1. Highly fragmented market in India 2.It is labor-intensive industry and has associated issues like unorganized nature of small growers. 3.Difficulties in introduction of mechanization of field operations due to topographical and quality limitations
1. Opportunity to earn income through its IT facility on the outskirts of Kolkata 2. Good awareness level world over as to the health attributes of tea leading to growing demand for good 3.Narrowing down of the gap between supply and demand due to increased growth rate ofconsumption in the major producing countries
1. Threat due to erratic climate and undistributed rains 2.Better developed packaging and bagging capacity of Sri Lanka. 3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.
1.Goodricke Group Ltd 2.Tata Global Beverages Ltd 3. Warren Tea Ltd.
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