Chaman Lal Setia Exports SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 714
Advertisements

SWOT Analysis of Chaman Lal Setia Exports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chaman Lal Setia Exports Ltd

Parent Company

Chaman Lal Setia Exports Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

We care for each grain

USP

One of the oldest and hi-Tech Rice Millers cum Exporters of Basmati rice of all varieties from India

STP

Segment

Food processing segment

Target Group

Households/restaurants/retail outlets/ other countries

Positioning

Offer the best quality of rice globally

SWOT Analysis

Strengths

1. A recognized star export house by the Govt. of India, ISO 9001-2008, HACCP Certified and also out of automatic detention list of Food & Drug Administration (FDA)-USA.
2. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time
3. The setting up of fully integrated rice processing facilities by ChamanLalSetia gives it a competitive advantage over other small Basmati processor

4. Efficient skilled workforce and stream-lined operations

Weaknesses

1. Basmati rice requires storing inventory – thereby necessitating huge capital requirements
2. Duty levied on export of basmati from India
3. Drop in capacity utilization due to substantial capacity ramp-up

Opportunities

1. Increase profitability through changing sales mix
2. Focus on branding and yield improvement
3. Expand to other states and export to other countries

Threats

1.Unfavourable weather & harvesting conditions
2. Exchange rate fluctuations
3. Regulatory developments

Competition

Competitors

1.Dunar Foods
2.Rajdhani Rice
3. REI Agro



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.