Dharani Sugars & Chemicals SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1083
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SWOT Analysis of Dharani Sugars & Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dharani Sugars & Chemicals Ltd

Parent Company

PGP Group of Companies

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of the prominent players in sugar and distillery industries

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Strong player in the Indian sugar industry

SWOT Analysis

Strengths

1. DSCL has three integrated Sugar plants with a total crushing capacity of 10000 TCD
2. All the industries are setup in Tamil Nadu, which gives proximity to sugar producing states and hence reduces transportation costs
3. Co-generation of electricity has lowered power costs
4. Ventured into various businesses including four segments: Sugar, Industrial Chemicals, Power and Others

Weaknesses

1. Company has plants only in Tamil Nadu, which limits its potential
2. Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry

Opportunities

1. Venture into alternate sources of generating power provides a huge opportunity to the company

2. More expansion throught tieups and acquisitions

Threats

1. Export is still not allowed and there is indication that government will not allow exports soon
2.Deregulation of Sugar industry may force the company to incur more labor cost as under this proposal, farmers will be paid the salary and a 70 per cent share of the value realized from sugar and other by-products

3. Sugarcane price will not increase if the price of sugar does not increase

Competition

Competitors

1.Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Kesar Enterprises Limited



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