Dollex Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 820
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SWOT Analysis of Dollex Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dollex Industries Ltd.

Parent Company

Dollex Industries Ltd.

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of the prominent players in sugar and distillery industries

STP

Segment

Users of Sugar and related products

Target Group

Different brands for different segments

Positioning

Strong player in the Indian sugar distillery industry

SWOT Analysis

Strengths

1. Company has Sugar plant situated in Nanded, Maharashtra which can crush up to 2500 tones per day

2. The company has recorded a constant growth and increased profit every year.

3. In addition to catering to alcoholic beverage industry, Dollex has ventured into the bio-fuels and petroleum sector

4. Good skilled workforce and streamlined operations

Weaknesses

1.Over reliance on Sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Government raising the age limit on people consuming alcohol

3. High taxes on alcohol

Opportunities

1. After government allowedbending of ethanol in petroleum, the market has seen a huge demand for ethanol

2. Can expand its operations in North India

3.Increase exports

4.Increase share in regular segment

Threats

1. Many domestic and international players entering the market

2.Stringent advertising norms

3.Increasing cost of labor

Competition

Competitors

1. Sakthi Sugars Limited

2. Dhampur Sugar Mills Ltd.

3. Empee Sugars and Chemicals Ltd.


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